DO (something) • APRIL 16, 2020 • YPSILANTI, MICHIGAN

(erin patten)




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Erin L. Patten is the Cofounder and CEO of DāO Detroit, a beauty and wellness technology enabled organization dedicated to creating plant based beauty products and encouraging holistic self-care solutions for all ages, all genders and all hair types. Erin is a purpose-driven creative with a passion for developing communities, designing businesses, and helping people. Erin worked for 5+ years in the fashion retail industry in NYC at luxury department stores Bergdorf Goodman as a personal shopper and Lord & Taylor as a digital marketer and merchandiser. In 2015, Erin graduated from the joint degree MBA/MPP program at Harvard’s Business School and Kennedy School spending her summers interning at a startup accelerator in Rio de Janeiro and at Shinola in Detroit. After graduating, Erin served as the Special Assistant to the CEO at the Kresge Foundation and then joined Ponyride Detroit, a non-profit supporting creative and social entrepreneurs, as Director of Retail and Marketing. Erin earned her BBA in Marketing and a BA in Plan II Honors from the University of Texas.